A full site redesign for a business fuel card brand. As a long-standing client of the agency fuelGenie had decided to refresh their brand, and with that wished to launch a new website. Using the existing site maps and structure I revisited the UI of the site and created a complete design system for all digital executions.

Practising atomic design methodology, designing from the smallest element up to full page templates, the site consisted of its own unique challenges. Taking some elements from the native app that had also been developed the creative process was dynamic involving numerous moving parts. fuelGenie stands out from the crowded marketplace, not only due to its offering, but with its clean, bold brand.