A European grocery product launch across multiple markets. Working with the creative director and inhouse photographic studio I produced a number of social media and display advertising assets to support Cofresco’s Beeswax product launch. As the digital lead I worked closely with the photographic team and retouchers to ensure we had suitable assets to create a large selection of assets, including multiple short social animations for Facebook & Instagram, a full suite of HTML5 display banners and supporting website assets.

The rollout of collateral took place across multiple markets, and I worked with the project management team to brief, support and manage offshore teams to produce all the translated variants and template system to be used across Europe.