Arriva UK is a major bus operator that covers a large portion of the UK. As part of Arriva's strategy to increase sales of their student saver tickets, we created an integrated campaign across multiple media targeting students on their return to university or college.

Using both stock imagery and assets generated from an agency photoshot, I worked with the design and animation teams to produce a number of digital 6-sheet billboards, email and website assets, social animations and display advertising. The campaign saw an increase of 83% in social reach and an 11% increase in revenue year on year.